Reservation Price as a Range: an Incentive Compatible M Easurement Approach

Vol. XLIV (May 2007), 200–213 200 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Tuo Wang is Assistant Professor of Marketing, College of Business Administration, Kent State University (e-mail: [email protected]). R. Venkatesh is Associate Professor of Business Administration (e-mail: [email protected]), and Rabikar Chatterjee is Professor of Business Administration (e-mail: [email protected]), Joseph M. Katz Graduate School of Business, University of Pittsburgh. The authors thank the late Dick Wittink and Russ Winer, the four anonymous JMR reviewers, Eileen Bridges, Pradeep Chintagunta, Esther Gal-Or, John Hulland, Jeff Inman, Vijay Mahajan, Vikas Mittal, Vanitha Swaminathan, and doctoral students in Marketing at the Katz School for their helpful comments. They appreciate the programming support from Leela Venkatesh and the help with data collection from Karen Page. The research has been funded by a grant from the Katz Center for Industrial Competitiveness and two research grants from the Office of the Dean at the Katz School.